You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Google's search algorithm once relied on exact keywords matches to produce results. The …

Which leads us to the last example of poor UGC that can exist on Google. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. The expensive price of a …