Consider analytics at the inception

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Google's search algorithm once relied on exact keywords matches to produce results. The …

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Search marketing implications related to mobile search

Which leads us to the last example of poor UGC that can exist on Google. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. The expensive price of a …

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