If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. Web site submissions are most effective when they are for simple static text-based html pages. Website performance metrics also play a large role in SERP positions …

This is the biggest secret to Google dominance - especially local optimization. Meditation works for some; simply riding around in a car or a motorcycle works for others. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank …

Table 3-1 provides a full list of gTLDs along with their descriptions. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Analyze what type of content it was, the topic, who produced …