Always think about storytelling. However, there are legitimate reasons to have live pages with similar content. Additionally, jpg files are preferable over png files because they?re smaller and won?t slow down your website?s loading time. I asked where I could find traditional rocking horse . For example, where …

If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. Web site submissions are most effective when they are for simple static text-based html pages. Website performance metrics also play a large role in SERP positions …

Do you review and analyze your competitor's website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios …

In this sense, being unique is an advantage. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link …

And the result of this is that you end up having to learn through experience, and testing, and having worked with many different sites, and frankly it takes years to accumulate that level of experience. Generally, these long-tail keywords take the form of sentences, such as "the best steak house …

Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank …

When we are happy with our titles, the other component to consider is our meta description. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. The …

This is the biggest secret to Google dominance - especially local optimization. Meditation works for some; simply riding around in a car or a motorcycle works for others. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank …

While quality matters, Google also considers thin content to be, literally, thin on words. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and …

What browsers will need to be supported? We should know better. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Would an …

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are …

The question is not if you can learn SEO. The question is do you want to learn it. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Providing …

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up theft. It has been suggested that …

Table 3-1 provides a full list of gTLDs along with their descriptions. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Analyze what type of content it was, the topic, who produced …

If not, then you need to create timeless content that will always give value to your readers. In this case, you'd benefit from creating a unique landing page to serve as your authoritative source page and link to all of your variations from there. Research your target audience - If you've …

Web spiders have evolved to such an extent that they can index many different document types. Today's content can't afford to be boring, mundane and useless. Search Engine Optimization is true scientific method that works. Have you seen this wonderful rocking horse for sale ? Incidentally, have you tried organic local …

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Learn where your traffic is coming from by defining your main traffic sources. Websites that are considered …

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …