What browsers will need to be supported? We should know better. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Would an …

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are …

The question is not if you can learn SEO. The question is do you want to learn it. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Providing …

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up theft. It has been suggested that …

Table 3-1 provides a full list of gTLDs along with their descriptions. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Analyze what type of content it was, the topic, who produced …

If not, then you need to create timeless content that will always give value to your readers. In this case, you'd benefit from creating a unique landing page to serve as your authoritative source page and link to all of your variations from there. Research your target audience - If you've …

Web spiders have evolved to such an extent that they can index many different document types. Today's content can't afford to be boring, mundane and useless. Search Engine Optimization is true scientific method that works. Have you seen this wonderful rocking horse for sale ? Incidentally, have you tried organic local …

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Learn where your traffic is coming from by defining your main traffic sources. Websites that are considered …

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …