While quality matters, Google also considers thin content to be, literally, thin on words. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and …

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up theft. It has been suggested that …

Table 3-1 provides a full list of gTLDs along with their descriptions. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Analyze what type of content it was, the topic, who produced …

If not, then you need to create timeless content that will always give value to your readers. In this case, you'd benefit from creating a unique landing page to serve as your authoritative source page and link to all of your variations from there. Research your target audience - If you've …

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Learn where your traffic is coming from by defining your main traffic sources. Websites that are considered …