Can I use URLs to help rank my site?

In this sense, being unique is an advantage. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link …

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Unlocking the mystery of landing pages

When we are happy with our titles, the other component to consider is our meta description. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. The …

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What your mum didn't tell you about mobile search

What browsers will need to be supported? We should know better. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Would an …

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Interesting facts I bet you never knew about stickiness

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …

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