Cracking the static pages code

For example, common buying / shopping searches might include words like bargain, inexpensive, discount, cheap, and so on. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Starting with aerial repairs is not a …

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Improving Site Structure by uitlising canonical URLs

Google keeps score of what sites have quality backlinks through PageRank. Look for customer reviews and take note of what these reviews are saying before you make hasty decisions about which SEO firm you are going to hire. No one likes to think about a time after they have gone …

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Use unique testimonials from customers

The idea is to find websites that have reviewed businesses like yours and then contact them to review yours. Self-educated. Get out and about with the kids to Cambridge this weekend. Social Business Profile interactions are a worldwide phenomenon. Scannability is so important to the success of an article, that …

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Can I use mobile search to help index my site?

You need at least 300 words of highly descriptive, concisely written content on every page of your site, and you'll want to update your on-site blog at least two or three times a week with dense, informative, practical content-preferably of 700 words or more. People visiting your website are likely …

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Which Search Engines use user generated content to determine indexing?

Take your organization's SEO results to the next level by furthering your knowledge on the latest tactics, strategies and trends that will move your website up the list of search results. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on …

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Informative details on improving snippets with better onsite SEO

If Google catches you doing this, they'll make you regret it pretty quickly. For example, one obsolete manipulative tactic involved purchasing or managing several domains, each of which had many links pointing to other nodes in this network of domains. To help boost your business' profile on the internet, why …

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Search marketing implications related to mobile search

Which leads us to the last example of poor UGC that can exist on Google. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. The expensive price of a …

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Can I use URLs to help rank my site?

In this sense, being unique is an advantage. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link …

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Unlocking the mystery of landing pages

When we are happy with our titles, the other component to consider is our meta description. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. The …

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What your mum didn't tell you about mobile search

What browsers will need to be supported? We should know better. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Would an …

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Interesting facts I bet you never knew about stickiness

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …

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