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If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. Web site submissions are most effective when they are for simple static text-based html pages. Website performance metrics also play a large role in SERP positions …

Do you review and analyze your competitor's website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios …

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are …

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