Can I use mobile search to help index my site?

You need at least 300 words of highly descriptive, concisely written content on every page of your site, and you'll want to update your on-site blog at least two or three times a week with dense, informative, practical content-preferably of 700 words or more. People visiting your website are likely …

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The steps needed for putting meta tags into action

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Do a quick search-did anyone do this before …

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Which Search Engines use user generated content to determine indexing?

Take your organization's SEO results to the next level by furthering your knowledge on the latest tactics, strategies and trends that will move your website up the list of search results. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on …

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Informative details on improving snippets with better onsite SEO

If Google catches you doing this, they'll make you regret it pretty quickly. For example, one obsolete manipulative tactic involved purchasing or managing several domains, each of which had many links pointing to other nodes in this network of domains. To help boost your business' profile on the internet, why …

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Search marketing implications related to mobile search

Which leads us to the last example of poor UGC that can exist on Google. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. The expensive price of a …

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Understanding site submissions

So, regularly check your website for broken pages and links. The view that the brand represents a good value also creates this advantage. The finest pashmina have been worn by the royalty and the elites for centuries. The PNS quality your content, the more beneficial your shared information, and the …

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What Googlebot does on your site

If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote the page if it wants to. Web site submissions are most effective when they are for simple static text-based html pages. Website performance metrics also play a large role in SERP positions …

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The evolution of citation in SEO

Do you review and analyze your competitor's website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios …

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Can I use URLs to help rank my site?

In this sense, being unique is an advantage. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link …

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Things to avoid when dealing with page impressions

And the result of this is that you end up having to learn through experience, and testing, and having worked with many different sites, and frankly it takes years to accumulate that level of experience. Generally, these long-tail keywords take the form of sentences, such as "the best steak house …

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How to learn about conversion rates in a few hours

Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank …

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Unlocking the mystery of landing pages

When we are happy with our titles, the other component to consider is our meta description. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. The …

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Appoint Professionals

This is the biggest secret to Google dominance - especially local optimization. Meditation works for some; simply riding around in a car or a motorcycle works for others. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank …

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Make cloaking a priority

While quality matters, Google also considers thin content to be, literally, thin on words. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and …

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What your mum didn't tell you about mobile search

What browsers will need to be supported? We should know better. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Would an …

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Fun with link exchanges for now

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up theft. It has been suggested that …

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Leverage the work your competitors have already done in SEO

If not, then you need to create timeless content that will always give value to your readers. In this case, you'd benefit from creating a unique landing page to serve as your authoritative source page and link to all of your variations from there. Research your target audience - If you've …

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Interesting facts I bet you never knew about stickiness

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …

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