How to learn about conversion rates in a few hours

Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank …

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Unlocking the mystery of landing pages

When we are happy with our titles, the other component to consider is our meta description. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. The …

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Appoint Professionals

This is the biggest secret to Google dominance - especially local optimization. Meditation works for some; simply riding around in a car or a motorcycle works for others. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank …

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Make cloaking a priority

While quality matters, Google also considers thin content to be, literally, thin on words. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and …

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What your mum didn't tell you about mobile search

What browsers will need to be supported? We should know better. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Would an …

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Fun with link exchanges for now

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up theft. It has been suggested that …

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Leverage the work your competitors have already done in SEO

If not, then you need to create timeless content that will always give value to your readers. In this case, you'd benefit from creating a unique landing page to serve as your authoritative source page and link to all of your variations from there. Research your target audience - If you've …

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Interesting facts I bet you never knew about stickiness

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …

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