Make cloaking a priority

While quality matters, Google also considers thin content to be, literally, thin on words. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and …

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What your mum didn't tell you about mobile search

What browsers will need to be supported? We should know better. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Would an …

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Fun with link exchanges for now

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up theft. It has been suggested that …

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Leverage the work your competitors have already done in SEO

If not, then you need to create timeless content that will always give value to your readers. In this case, you'd benefit from creating a unique landing page to serve as your authoritative source page and link to all of your variations from there. Research your target audience - If you've …

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Interesting facts I bet you never knew about stickiness

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …

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